Measuring Member Engagement: Using Drupal with CiviCRM to Track and Personalize Online Experiences

Speaker(s): 
Description: 

CiviCRM is a powerful solution for tracking users, their activities, and providing reporting on them - out of the box.

Pantheon is developing a set of custom modules that add in feeds from social networks, user preferences, and user activity to create a rich profile of user preferences and interests. Administrators can target campaigns to specific sets of users. Content can also be personalized with dynamic customization of content blocks based on previous activity and newsletters can be based on recent user browsing behavior.

In this session, Pantheon will review how this solution meets the goals of our clients, how we are planning it, and our technical implementation approach.

Audience
Experience level: 
Beginner
Role: 
User
Implementer
Developer
Session type: 
Presentation
Schedule info
Session Date and Time: 
Friday, September 6, 2013 -
10:15 to 11:30
Photo Credit: ~MVI~ (warped)